​Design, for me, begins by observing my surroundings. From zoom out to zoom in - revealing the details that create the whole picture and understanding where function meets aesthetics.

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As a designer I am driven by the will to improve the environment in which we live. Improvement is not a matter of aesthetics alone, for beauty occurs, in my opinion, when form and function are both taken under consideration and are put in balance.

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Born  1987.

B. Des. Bezalel Academy of Arts and Design,

Department of Industrial Design, 2012.

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